Logotype and applications design
This was a project carried out in an event called the Reactivathon, this consisted on helping small business that were affected by the pandemic. The task was to help them reactivate their business with our help. We were assigned a lady who designs bathing suits, so we decided to do a corporate redesign, administrative plans and creation of social networks.
I redesign the logotype and also create some applications such as the labes for the products.
I start by searching different brands that have more or less the graphic style I was searching for. I started doing sketches and for this I define my concept : Fresh, this because of the products the entrepreneurship sells. I inspired myself by the freshness of the ocean and therefore its waves.
The corporative colors were inspired in the freshness of the beach and the ocean. I search for different pictures and then selected the one that transmitted to different people the concept of freshness I was looking for.